Tolland was called in to work with LiftX with business continuity and its position in the market place. Tolland evaluated the client base, participated in the daily operation of the business and audited their Online strategy.
LiftX provides forklift parts to the North American market, with 90% of their products sold in the USA. The firm’s key lead generation activities are tightly linked with Google Adwords. They came to Tolland looking to accelerate sales.
Tolland delivered a sales strategy implementation plan supported by a marketing direction. This implementation saw the company double in size and start meeting its profitability goals.